Is it me you're LOOKING for?

Search behavior is evolving fast, and ChatGPT is leading the way. As Danny Goodwin reveals here, ChatGPT isn’t just a chatbot—it’s a traffic-driving machine, pushing users to new sources of content, particularly in tech, education, and research. But here’s the twist: 70% of prompts it handles aren’t traditional SEO queries. That’s a seismic shift, and many brands may not be ready for it.

The bigger takeaway? AI-first discovery is here, and we can’t rely on Google alone to stay relevant. As Scott Waldren, Head of SEO at Acadia | Digital Marketing Leader & Consultant says:

SEO is Dead. Again. Maybe. But Also, Not.

“This is a new search paradigm. If your content isn’t useful to AI, you’ll miss out on an entire segment of discovery traffic.” The challenge isn’t just optimizing for SERPs—it’s being referenced by AI models that sift through the web’s vast content.