BLT Recruiting

LA-Based Recruiting firm seeks rebrand and a stronger social media presence

The Ask

The team at BLT Recruiting, an LA-based Recruiting firm with offices in the pacific northwest and the east coast, are not your typical talent-placing hustlers. They have lots of heart and they care immensely about successful outcomes for their clients and candidates. This is why it became important to the BLT team to make sure they had a brand that reflected the amount of love and consideration they put into the job.

Our Approach

At Hope Creative, we get to know our clients very well before we attempt to rebrand them and define a new positioning, so for this particular fun-loving group, we held our brand discovery session in the form of a team cocktail hour / meets workshop and photo session. Wine always helps get the creative juices flowing. We found that BLT was built from a lot of heart, and the way they run their business is an art-form. They truly have an eye for great art and creative. Which is why they’re so successful at placing those creative candidates. So we knew their new website and social media had to reflect their love for the industry they serve and not just be another stark job posting site. 

We launched the RE:store LA initiative to provide advertising support to black-owned businesses and affected small businesses owners to help them get noticed online, while their physical store is offline. Emily is a lovely and brilliant partner at Hope Creative. The best branding, marketing, and design company I have ever come across and you know I don’t handout those kudos without valor!

Andrea Andrews