When two thrill-seeking, gear-headed friends from NorCal set out to create their own unique lifestyle brand, the Sinister Kings were born. The label’s founding members, Jake Chenoweth and Mason Ramirez, envisioned their brand would serve as an open invitation to those who want to become a part of something bigger, to become royalty. With the design and production of a contemporary, alternative clothing brand, the Sinister Kings were able to accomplish this goal. The stylish, yet relaxed, branded apparel was tough enough to be donned while in pursuit of extreme activities but soft and comfy enough to sport while lazed about on a Sunday afternoon. The possibilities were endless.
While formulating their brand’s aesthetic, Chenoweth and Ramirez continued to make time for chasing down their next adrenaline fix and participating in the extreme sport du jour. Once they felt the initial collection was polished and ready for distribution, the pieces, aptly dubbed the OG collection, made their debut. The OG apparel comes emblazoned with the brand’s logo and signature SK icon. The next line released by the Sinister Kings was called the Royal collection and came adorned with the brand’s logo and team mantra: we are royal. With the OG and Royal collections deployed to the market, the Sinister Kings have quickly defined their brand and identified royalty’s newest members. New apparel with new imagery is currently in the pipeline as the brand continues to expand!