Sara Hope Smith


Sara Hope Smith


Favorite Color

3557C if I have to choose just one, though it changes by the minute!

Favorite Instagram Pages

@thatdigitalmagic of course! @adobe, @pantone, @refinery29, @oceana @oceanconcervancy

I also follow many amazing yogis and luminaries – @dalailama @3ho @gurujagat @chaninichols @mysticalarts to name a few!

Spirit Animal

I’m going to get all esoteric here and say that I am my own greatest sprit animal – but I def have hummingbird and dolphin in my totem!

Dream Vacation

I’m a teeny bit vacation obsessed and it almost always includes somewhere warm, French champagne, and passport stamps! If I had my choice though – Basque to Bali.

Favorite Book(s)

So many books, so little time. My latest rotation includes: “It Doesn’t Have To Be Crazy At Work” by Basecamp geniuses, “Conscious Capitalism” by Salesforce founder, “Let My People Go Surfing” by Patagonia founder, “Invincible Living” by Guru Jagat, “Poems of Rumi”, and “The Untethered Soul” by Michael Singer. I also enjoy reading cookbooks on lazy Sunday mornings.


Sara is a former Atlanta resident currently enjoying startup culture and the marketing and advertising industry in Southern California. A design and marketing adept, Sara believes in building brands that inspire and has helped ‘do’ and consult for dozens of companies from conception to start-up to success.


Sara has led strategies for marketing teams with specialties in branding, digital design, and UX/development in various industries in both B2B and B2C roles and has facilitated million dollar e-commerce partnerships. High-profile clients include University of Southern California, UCLA, Home Depot, Sam’s Club, Incase, Joybird, and Kate Spade.


Sara holds a BFA in Graphic Design from the Art Institute of Atlanta.